Monjugawa, staring with a serious expression at the watch nicknamed the “Tuna Can” he’s holding in his hand (on the right). By the way, near Kishino (on the left) is a real can of tuna that is sold at the supermarket. Just as cans protect the food inside, the outer case fully protects the body of the watch. The outer case protector that wraps around the side of the watch is a special shape created with unique Seiko ideas and techniques. Monjugawa: And it was perhaps these very features that brought to mind a can of tuna. It had specs that enabled extreme shock resistance and immersion-proof features. Kishino: The original watch had no case back and was a one-piece case construction that could only be opened from the front. And if you turn over a tuna can the round bottom has a watch-like shape. The watch bezel is a metallic color and this also is reminiscent of a tuna can. It’s quite bulky and the diameter and thickness balance struck some Seiko fans as looking like a can of tuna. It’s a simple design that brings to mind a sliced off portion of a pipe. Monjugawa: First of all, the diver’s watch with outer case protector that is nicknamed the “Tuna Can.” This is the best known of all the watches that have nicknames. Today, he designs for the Japanese market.Ĭlick on the illustration! Verification: Why was this watch given this nickname? The Tuna Can Story He also designed for the WIRED brand which is popular among young people in Japan. Kishino joined Seiko in 2006 and has designed many watches destined for the international market with Seiko’s youthful customers in mind. Today, he sets and oversees the overall design direction for Seiko, with a particular focus on PROSPEX. Monjugawa joined Seiko in 1992 and for many years designed Seiko watches destined for the international market. But how on Earth did this actually come about? Satoru Monjugawa and Takumi Kishino from our Design Center Department exchange some imaginative interpretations of this phenomenon. Our fans came up with them spontaneously, all on their own. In places unknown to us here at Seiko, and without our awareness, it seems there are certain Seiko products and models that are so popular that our fans have given them their own nicknames, such as “Tuna Can,” “Monster,” “Samurai,” and “Turtle.” Of course we, as the designers, did not come up with these nicknames ourselves.
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